Contextbyruta Ruta

BRAND STRATEGY - Branding

Strategy that focuses on emotions. The starting point is the feeling your product or service evokes. The brand personality of your brand represents lifestyle, imagination, regained freedom, innovation, passion, hopes and dreams.

REBRANDING STRATEGY

Time for the rebirth of your corporate identity? Then do it right this time. Rebranding offers you a great opportunity to strengthen your company's presence in the eyes of customers or potential customers.

Personal Branding Strategy

"Person brand" whose content and values are not only based on a company's product or image, but also convey values to help people think or understand the issues in a new way. You are the message.

THE MAIN OFFER

My unique approach to creating your core brand message (your why) aims to always leave an emotional impact on the target audience and keep your ideal customers loyal to your product or service for the long term.

Your unique brand identity

Twelve-week collaborative project
  • Brand check, brand identity, brand values
  • Brand personality, positioning, brand philosophy
  • Storytelling, brand messages, content strategy
  • Content creation, emotional sales strategy, iconic check
Learn more
During these 12 weeks I accompany the company to unique brand identities.
90 min. zoom meeting per week. 24/7 What's App support. Accompaniment with vulnerable tasks.

FAQ

Most frequent questions and answers

Stories sell emotional connections. Your product or service is always your own story, your true identity, your values and your vision. If you don’t give the market the story to talk about, they will define your brand’s story for you.Telling your story is what it means – identifying your specific added value for society, living it and making it tangible to the outside world.

Once you have defined your brand for yourself and others, you should start living it. The people who meet you want to feel that your message is not just an empty phrase. Your appearance, your behaviour and your actions signal whether you really embody your brand. To get to the bottom of your personal brand, you need to be clear about what makes you special.

Every world-class brand started with a product or service and became a brand through precise, planned brand strategy. How quickly you evolve your business from commodity to brand depends on how quickly you identify your mission behind the product and transform it into a vision for your customers. 

The customer doesn’t buy features or ingredients – the customer buys a vision and the associated outcome or experience. This value proposition should be reflected in your core brand message.

A brand strategy is the foundation of a brand. It defines the necessary foundations of the brand and the goals to be achieved with it. In other words, it sets the course for a brand’s success.

Think of a brand strategy as your North Star. It guides your decisions about what you do and, just as importantly, what you don’t do. Once you decide where you stand in the market, who you want to target, and how to target them, the strategy is solid. A brand strategy consists of telling the brand story, developing strong brand messages, and constructing a brand system. This is what every marketing strategy should be based on.

References

Our restaurant was new and hit a low point a few months after opening, so we asked Ruta to help rebuild the foundation and reputation of the Rancho GRILL brand. In those very intense three months that she was on site, she focused on brand building, brand reputation, professional management, work organisation, team building and excellent customer service. The results have exceeded our expectations. We are very grateful and would recommend Ruta to anyone.
https://grill-rancho.co.uk/
Rancho Grill
Rancho GrillRestaurant Boston UK
"After several attempts to create a marketing concept for our new app with classic advertising agencies, we found that these concepts only worked to a limited extent, despite considerable costs. By chance, we got to know Ruta and reviewed our marketing concept with her. Unfortunately, we found out that we had only been working with a package of measures without a clear mission and positioning. Thanks to Ruta, we also learned what the essential difference between a product and a brand is. The product is the visible part of a tree and the brand is its roots. After we consistently revised our strategy in this regard, and adapted the brand presence in all social media channels accordingly, the effectiveness of our measures multiplied. Thanks to Ruta, we have realised that our customers are only interested in product features to a limited extent; they want to be part of an exciting story."
https://www.contactus.net/en/
Oliver Loy
Oliver LoyAPP FOUNDER CONTACTUS.NET
★★★★★ 5/5
"With focus, professionalism and clarity, Rūta Kaklauskaitė conceives brand strategies. She feels personalities and visions and connects 100% with the brand idea. That's how successful brands are created."
https://strandkult.com/
Andrea Klemz
Andrea Klemz Founder STRANDKULT
★★★★★ 5/5
"My successful brand? Yes, but how... I think no one understands me and no one gets my ideas... And then Rūta came and spread magic! She understood me and translated my messages! Clear, focused and professional, Rūta worked out my brand with me. Rūta immediately understood my vision and also understood me with my very own language. Finally, someone saw me. Rūta works quickly and very reliably. She brought me back on track every time and we both made magic happen together. My idea finally came out of my head into the wide world—brand messages, storytelling, brand identity, brand, logo and much more. What a wonderful journey! Thanks to Rūta my very own essence has been created and is now ready for the world.
A big hug and a big thank you."
www.tino-hähnel.de
Tino Hähnel
Tino HähnelFounder Female Essence
★★★★★ 5/5