Your unique brand identity
BUILD THE FOUNDATION OF YOUR BRAND FOR LONG-TERM SUCCESS
Rūta Kaklauskaitė
Over 10 years of experience as a brand ambassador for world-famous brands
DOES YOUR PRODUCT CREATE THE NECESSARY EMOTIONAL CONNECTION WITH YOUR CUSTOMERS?
How do you go from being a commodity to becoming a brand?
Have you launched a great product or service? But you don’t have a plan on how to communicate it to your target group to make them emotionally attached to your brand? My job is to connect your real story, your WHY with your product in such a way that the most important message reaches your target group emotionally and binds them to your product or service in the long term.
Why does your brand need a strategy?
A brand strategy is the foundation of a brand. It defines the necessary foundations of the brand and the goals that are to be achieved with it. In other words, it sets the course for the success of a brand.
Think of a brand strategy as your North Star. It guides your decisions about what you do and, just as importantly, what you don’t do. The strategy is sound once you decide where you stand in the market, who you want to target and how to target that audience.
The task of a brand strategy ranges from telling the brand story, strong brand messages to building the brand system. This is what every marketing strategy should be based on.
Developing a strong brand strategy requires:
Brand core message
(contains DNA of the brand)
Brand identity
(expresses the personality of the brand)
Storytelling
(creates the necessary emotional connection with customers)
Brand positioning
(determines the future position in the market)
Authenticity
Honesty
Core values
Strong messages
THE FOUNDATION OF YOUR BRAND IS BASED ON:
Quality
Defined target group
Customer-oriented service
Customer care
THE FOUNDATION OF YOUR BRAND IS BASED ON:
Authenticity
Honesty
Core values
Strong messages